Loyal Consumer

Promoting brands is a significant aspect of any sports event. From posters and banners to logos on players’ outfits, sponsors go to great lengths to advertise their products. However, while the crowd was cheering on their favorite athletes, one man was entirely focused on his goal of promoting “Bud Light” beer.

Drinking beer is a prevalent activity at sporting events. Still, this man takes it to the next level by wearing a cardboard box adorned with the drink’s logo as a makeshift helmet and a necklace fashioned from empty beer cans. As he sits bare–chested near the track, he proudly showcases his dedication to his preferred drink.